Entrepreneurship, Early Edition - Bygrave, William D.

Entrepreneurship, Early Edition

William D. Bygrave

Yayınevi: John Wiley High Education

Yayın tarihi: 05/2010

ISBN: 9780470098165

Ciltli | İngilizce | Büyük boy  | 

Tür: İşletme-Pazarlama

Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to several chapters to provide more relevant views. In addition, updated examples and references are included to provide entrepreneurs with the most useful information.

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