Entrepreneurship - Bygrave, William D.

Entrepreneurship

William D. Bygrave

Yayınevi: John Wiley High Education

Yayın tarihi: 03/2007

ISBN: 9780471755456

Yazar : Andrew Zacharakis

İngilizce | 640 Sayfa | Büyük boy  |  25,3 x 20,2 cm.

Tür: İşletme-Pazarlama

How do you come up with a good idea for a business? What are the unique marketing challenges that you'll face? How do you acquire the necessary financing? Written by one of the biggest names in the field, this book will arm readers with the knowledge to turn inspiration into results. It explores the trials and tribulations of entrepreneurship so that readers will have the necessary tools to start their own businesses. Critical steps are explained in an engaging style that helps make complex issues easy to understand.

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