Strategic Corporate Social Responsibility 2e : Stakeholders in a Global Environment - Werther, William

Strategic Corporate Social Responsibility 2e : Stakeholders in a Global Environment

William Werther

Yayınevi: Sage

Yayın tarihi: 07/2010

ISBN: 9781412974530

Yazar : David Chandler

İngilizce | 448 Sayfa | 18,54x22,86x2,29 cm.

Tür: İşletme-Pazarlama

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Presenting the area of corporate social responsibility (CSR) as a constantly evolving field with direct impact on organizational strategies and success, this book links numerous subjects such as strategy, marketing and ethics, encouraging a multi-disciplinary approach to an issue that touches all aspects of an organization's operations. The book covers the full range of CSR topics with Internet links to related issues and is supported by real-life mini-cases. It joins the US and European perspectives of the authors, recognizing cross-cultural trends that are developing at different rates and in different regions of the world.

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