Principles of Marketing 17e GE w/MyLab - Kotler, Philip

Principles of Marketing 17e GE w/MyLab

Philip Kotler

Yayınevi: Pearson Education

ISBN: 9781292220284

Yazar : Gary Armstrong

İngilizce | Büyük boy  | 

Tür: İşletme-Pazarlama

  • Temin Süresi 10 - 45 iş günü

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In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

This package includes MyLabTM Marketing, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

MyLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson rep for more information

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