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Service Management 9e : Operations, Strategy, Information Technology - Fitzsimmons, James

Service Management 9e : Operations, Strategy, Information Technology

James Fitzsimmons

Yayınevi: McGraw Hill

Yayın tarihi: 03/2018

ISBN: 9781260092424

Yazar : Mona Fitzsimmons Sanjeev Bordoloi

İngilizce | Büyük boy  |  21,31x27,41x1,8 cm.

Tür: İşletme-Pazarlama

  • 330,00 TL

The ninth edition continues to acknowledge and emphasize the essential uniqueness of service management. The text is organized in four parts: Part One: Understanding Services, which provides a historical context as well as distinguishes the distinctive characteristics of service operations; Part Two: Designing the Service Enterprise, which covers designing the service enterprise to support the competitive strategy; Part Three: Managing Service Operations that details topics such as Managing Capacity, Demand and Waiting Lines and Service Supply Relationships and; Part Four: Quantitative Models for Service Management that addresses forecasting and managing service inventory.

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