Consuming the Orient - Eldem, Edhem

Consuming the Orient

Edhem Eldem

Yayınevi: Osmanlı Bankası Arşiv ve Araştırma Merkezi

Yayın tarihi: 11/2007

ISBN: 9789944731003

İngilizce | 275 Sayfa | Büyük boy  | 

Tür: Kültür Tarihi

From travel posters to cigarette packs, from postcards to ornaments, from advertisements to comic strips, the orient has often been turned by the west into yet another commodity for mass consumption. A closer look at the way in which the orient was represented in western consumer societies reveals a number of images and stereotypes revolving around four major themes: Exoticism, ethnography, eroticism and history. From the late 19th century to our times, these images have greatly evolved, from rough cliches to more neutral visions.

Nevertheless, the greater public continues unabated, even in Turkey, where almost two centuries of westernization has ended up creating the very particular phenomenon of "oriental orientalism".

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