Dealing with Darwin : How Great Companies Innovate at Every Phase of Their Evolution - Moore, Geoffrey

Dealing with Darwin : How Great Companies Innovate at Every Phase of Their Evolution

Geoffrey Moore

Yayınevi: Penguin - Portfolio

Yayın tarihi: 05/2008

ISBN: 9781591842149

İngilizce | 304 Sayfa | 215 mm x 140 mm

Tür: İş Yönetimi

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The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else?probably better and cheaper.

Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years?making changes on the fly while fending off challenges from every quarter.

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