Economics for Business and Management - Wall, Stuart

Economics for Business and Management

Stuart Wall

Yayınevi: Prentice Hall

Yayın tarihi: 02/2011

ISBN: 9780273735243

Yazar : Alan Griffiths

İngilizce | 592 Sayfa | Büyük boy  |  19,41x26,19x3,4 cm.

Tür: Ekonomi  |  İşletme-Pazarlama

Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today's decision makers: * What are the characteristics for successful entry into new international markets? * How can 'sustainability' affect decision making within businesses? * Why are today's global investors so concerned about national debt issues? * In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists? * What strategies can companies such as BP use to repair damaged global reputations? It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning. Visit the fantastic website at .pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.

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