Experience Economy : Work Is Theatre & Every Business a Stage - Gilmore, James H.

Experience Economy : Work Is Theatre & Every Business a Stage

James H. Gilmore

Yayınevi: Harvard University Press

Yayın tarihi: 05/1999

ISBN: 9780875848198

Yazar : B. Joseph Pine

Ciltli | İngilizce | 272 Sayfa | 16,26x23,88x3,05 cm.

Tür: İş Dünyası  |  Reklamcılık - Halkla İlişkiler  |  Ekonomi

  • Temin Süresi 28 - 42 iş günü

  • ÜYE GİRİŞİ YAPIN

    temin süresi ve fiyatını size bildirelim

  • ÜYE GİRİŞİ YAPIN

    stoklarımıza girdiğinde bilgilendirelim

You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, say Pine and Gilmore, on the 'Experience Economy', a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. With "The Experience Economy", Pine and Gilmore explore how successful companies - using goods as props and services as the stage - create experiences that engage customers in an inherently personal way. Why does a cup of coffee cost more at a trendy cafe than it does at the corner diner or when brewed at home? It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business. From online communities to airport parking, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating engaging experiences for both consumers and corporate customers. "The Experience Economy" marks the debut of an insightful, highly original, and yet eminently practical approach for companies to script and stage compelling experiences. In doing so, all workers become actors, intentionally creating specific effects for their customers. And it's the experiences they stage that create memorable -and lasting- impressions that ultimately create transformations within individuals. Make no mistake, say Pine and Gilmore: goods and services are no longer enough. Experiences are the foundation for future economic growth, and "The Experience Economy" is the playbook from which managers can begin to direct new performances.

İlgili Ürünler

Bu Türde Çok Satanlar

Kredi Kartına Taksit İmkanı
  • 3 Taksit

  • 3 Taksit

  • 3 Taksit

©1996-2020 Pandora Yayın ve Kitap Hizmetleri A.Ş.

Mersis No: 0721-0430-4310-0015

Tasarım : Logo Site Tasarımı