Exploring the Hospitality Industry 2e PIE - Walker, John R.

Exploring the Hospitality Industry 2e PIE

John R. Walker

Yayınevi: Pearson Education

Yayın tarihi: 11/2013

ISBN: 9781292027005

İngilizce | 352 Sayfa | Büyük boy  |  21,01x27,99x0,41 cm.

Tür: Ekonomi  |  İşletme-Pazarlama

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For courses in Introduction to Hospitality.

 

Exploring the Hospitality Industry, 2e offers broad coverage of the hospitality industry in an easy-to-read, conversational style. Written by best-selling author John Walker, this book is less theoretical and more industry-relevant than most–emphasizing the people, companies, and positions that make up the hospitality industry today. Moving beyond just restaurants and hotels, it includes new growth areas such as event management, meeting planning, cruising, theme parks, attractions and entertainment. With a new focus on sustainability, this edition features case studies, practitioners and corporations that engage and involve readers as they explore the trends in this ever-growing field.

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