Managing Innovation 5e : Integrating Technological, Market and Organizational Change - Tidd, Joe

Managing Innovation 5e : Integrating Technological, Market and Organizational Change

Joe Tidd

Yayınevi: Wiley-Blackwell

Yayın tarihi: 02/2013

ISBN: 9781118360637

İngilizce | 624 Sayfa |

Tür: İşletme-Pazarlama

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“Innovation matters and this book by two leaders in the field which is clear and practical as well as rigorous should be essential reading for all seeking to study or to become involved in innovation.”

CHRIS VOSS, Professor of Operations and Technology Management, London Business School Managing Innovation is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship.

The book continues to offer a complete framework for thinking about innovation across technological, market
and organizational perspectives, while integrating the latest developments in the field. The new edition eatures content updates together with a greater focus on the needs of academic faculty, helping to minimize he time and effort involved in the preparation, delivery and assessment of a course on innovation. 

New to this Edition:
•  A focus on the needs of lecturers with a wealth of digital content to support teaching. •  A new innovation portal at providing access to an impressive range of cases, tools and video that bring innovation to life.
•  An overview of the history and development of concepts and research on innovation management,
from Schumpeter to Chesbrough.
•  A more explicit review of Open Innovation concepts and research, in addition to current material on
collaboration and networks.
•  Greater coverage of innovative business models and intellectual property, social innovation and
•  Expanded discussion of supplier-led and user-innovation.
•  Innovation in BRIC economies, challenges and new models.

Designed to meet the needs of lecturers, new online resources include:

•  Seminar and tutorial plans for key themes, along with written case study, video and guide Q&A with
learning outcomes.
•  Integral case studies crossing themes and chapters.
•  A fully revised and searchable toolkit with an Innovation App.

Included with each new copy of Managing Innovation, 5th Edition students have acc entire text as an interactive e-Book featuring a wealth of embedded media.

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