%0
Promoting Fashion - Graham, Barbara

Promoting Fashion

Barbara Graham

Yayınevi: Laurence King

Yayın tarihi: 08/2018

ISBN: 9781786272157

Yazar : Caline Anouti

İngilizce | 224 Sayfa | 25,7 x 19 cm.

Tür: Moda

  • 189,08 TL

The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.

Motor Kurye ile Teslim
Bu Ürünün Bulunduğu Şubelerimiz:
  • pandora.com.tr
  • Beyoğlu

İlgili Ürünler

Bu Türde Çok Satanlar

Kredi Kartına Taksit İmkanı
  • 3 Taksit

  • 3 Taksit

  • 3 Taksit

©1996-2019 Pandora Yayın ve Kitap Hizmetleri A.Ş.

Mersis No: 0721-0430-4310-0015

Tasarım : Logo Site Tasarımı