Selling Today 13e PGE : Partnering to Create Value - MANNING, GERALD L.

Selling Today 13e PGE : Partnering to Create Value

GERALD L. MANNING

Yayınevi: Pearson Education

Yayın tarihi: 05/2014

ISBN: 9781292060170

Yazar : BARRY REECE Michael Ahearne

İngilizce | 552 Sayfa | 14,86x21,41x1,85 cm.

Tür: Ekonomi  |  İşletme-Pazarlama

  • Temin Süresi 10 - 45 iş günü

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Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.

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