Storytellers Secret: How TED Speakers And Inspirational Leaders Turn Their Passion Into Performance - Gallo, Carmine

Storyteller's Secret: How TED Speakers And Inspirational Leaders Turn Their Passion Into Performance

Carmine Gallo

Yayınevi: Macmillan

Yayın tarihi: 01/2018

ISBN: 9781509814763

İngilizce | 12,95 x 19,56 x 2,03 cm.

Tür: İş Yönetimi

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Over the last 8 or 9 years I have read a fair few books on this topic, but none as good as ‘The Storyteller’s Secret’.

How good is this book when it comes to advice on telling stories? So good that I’m going to ask all students on the next Coach the Life Coach course to read it because coaches need to be able to tell great stories if they are to separate themselves from the competition.

What Gallo does brilliantly is collate some of the most memorable storytelling throughout history and dump them all in one place.

You may have heard about how Steve Jobs crushed his presentation for the first iPhone by telling the audience he had three new launches to talk about, when he only had one.

Equally, you may well know how an interview with Bill Gates went viral just because the Microsoft founder drank a glass of water.

And you could have heard about how Starbuck’s CEO, Howard Shultz, exploded a company based on the back of a very short story that wasn’t even about coffee, but an experience.

However, I doubt you will know that one of the greatest orators of the twentieth century, Winston Churchill, spent hours simplifying his speeches and removing as many words with too many syllables as possible.

Or that Churchill’s first attempt at public speaking was an unmitigated disaster.

Or even that probably one of the most well known televangelists in the world, Joel Osteen used to be a nervous bumbling wreck before and during sermons.

And you may not know why the last two sets of examples I gave were both in sets of three.

But all of that is revealed in ‘The Storyteller’s Secret’.

Gallo’s book is a treasure chest of ideas for blog posts, giving presentations, telling stories to help clients and even writing copy for a website.

He demonstrates time and time again the unequivocal power of storytelling with, not surprisingly, dozens of compelling stories of his own.

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