What Price the Moral High Ground? : Ethical Dilemmas in Competitive Environments - Frank, Robert

What Price the Moral High Ground? : Ethical Dilemmas in Competitive Environments

Robert Frank

Yayınevi: Princeton University Press

Yayın tarihi: 01/2004

ISBN: 9780691006727

Ciltli | İngilizce |

Tür: İş Yönetimi

  • Temin Süresi 28 - 42 iş günü

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Many observers interpret the wave of corporate scandals as support for the cynical view that self-interest trumps concerns for the greater good. Indeed, this interpretation finds comfort in the intellectual traditions of fields from mainstream economics to evolutionary biology. But is it valid??;pRobert Frank challenges the notion that doing well is accomplished only at the expense of doing good. Frank explores exciting contemporary work in economics, psychology and biology to argue that honest individuals often succeed, even in highly competitive environments, because their commitment to principle makes them more attractive as trading partners.

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